How do women of different ages drink tea to be healthy

Overview of leaf consumption and analysis
Analysis of the needs of consumers of tea
In traditional perspective, tea is often linked to other living items, "chai rice oil and salt sauce vinegar tea", list tea as the list of tea as a list The Chinese people must live a day; they must be "tobacco and wine" in gifts for the New Year's Day.
The continuous changes in people's lives and needs, people have added many new understanding and needs for tea, especially tea, especially tea. Generally speaking, consumers have the following aspects of consumer demand for tea.
1. Individual consumers
If age, income, work nature, living habits, personal character, residential city and other factors will affect personal consumption behavior. As a drink consumption, tea can be roughly divided into fashion consumption, habit consumption, functional consumption, and family consumption according to consumption psychology and consumption purpose.
The objects of fashion consumption are mainly urban youths. They pay attention to mood and catch up with fashion. Due to the most affected by media advertising, the star effect cannot be ignored. To seize the future consumer power, you must attract young consumers and work hard on fashion consumption.
The main targets of habit consumption are tea lovers. These consumers have their favorite tea varieties or brands. It is strong and difficult to change. Due to the different regions, the choice of tea varieties will also be different, such as northerners love to drink jasmine tea, love oolong or Tieguanyin in South China, and green tea in East China. Most of these consumers choose the famous local tea.
The main targets of functional consumption are women or middle -aged and elderly people, such as various weight loss tea, beauty tea, health tea, etc. are products developed for this consumer market. Most of these products pay attention to functions. Once the products cannot achieve the expected effect of consumers, they will be abandoned by consumers. Therefore, in this form of consumption, word -of -mouth publicity is more suitable.
Family consumption refers to the daily consumption of ordinary families. As the saying goes, seven things to open the door in the morning -Chai Mi oil and salt sauce vinegar tea. It can be seen that tea is indispensable for family daily life. The buyers of home consumer goods are mainly housewives, and most of the urban women have the hobbies of shopping malls, so promotional activities of large shopping malls are more attractive to them.
2. Travel consumers
The tea has been regarded as a specialty in China for a long time, and different places are rich in different teas. People who travel to Hangzhou will not forget to buy authentic West Lake Longjing, so people who travel to Shanxi will also buy some local tea (Jin Shang Tea).
3. Gift consumers
The three traditional gifts of Chinese people are smoke, alcohol, tea. In these three gifts, only tea is suitable for all ages and good health. Therefore, high -end famous tea is the first choice for consumers whether in traditional festivals or in various public relations activities. This consumption feature is that people who drink tea do not buy it, and those who buy tea do not drink. The most taboo of the gift giver is to spend money but can't see it. Therefore, the outsourcing, popularity and sales venue of the product are their main purchase motivations.
4. Group consumers
Group consumption refers to the consumption situation based on group purchases. This consumption is characterized by the consumption options concentrated in the hands of a few people, and most people who use the product directly have no chance to choose from Essence Group consumption is also divided into two types of public consumption places such as hotels and teahouses and office consumption. The consumption of hotels and hotels is mostly responsible for full -time departments. In addition to brands, prices, and quality factors, their consumer varieties have more factors such as human conditions and trust. Office consumption is generally responsible for corporate logistics personnel. It is an important decisive factor if you can deliver the goods in time.
5. Consumers in professional places
For professional places, consumers of "Jin Shang Tea" can be divided into two types. One is the operator of professional places, and the other is consumers in these places. Whether they are operators or consumers, they usually study the tea ceremony. Their consumer behavior and indirect evaluation often affect the consumers around. Once they win the support of this part of consumers, they will continue to pass their word of mouth effects continuously through their word -of -mouth effects. Get new consumers.
In the analysis of consumers, we can develop the corresponding brand strategy
Personal or home consumption: sales -acquisition of scale benefits; market -enhance brand awareness
Multi -brand strategy- High -end culture, fashionable in the middle end, low -end health
Tourist consumption: sales -acquisition of high profits for single products; market -create local famous You special products
The tourist focus marketing strategy -special media , Special channels, special promotions
Gift consumption: Sales -Get high profits for single products; market -establish high -quality and quality image
high -end image strategy -seize gift consumption psychology, use image with image Get consumer
group consumption: sales -obtain steady interest growth; market -establishment of business consumption image
value -added service strategy -attract and retain customers with added value
Professional place consumption: Sales -Get stable returns; Market -Winning word of mouth, professional image
professional service strategy -professional service to professional services to win core customers
, explain to various strategies separately, so that the goals are made to make the goals , Strategy, execution methods, etc. are becoming clearer.
Personal or family consumption -Multi -brand strategy
In the modern market, consumers have different needs for the same product. Although the same product can meet the various needs of different consumers, products of the same brand cannot try to meet all consumers. Otherwise, consumers' impression of the brand will blur and it is difficult to establish a brand. Therefore, in the face of the different needs of consumers, under the corporate brand of "Jin Shang Tea", multiple brands are launched to meet the needs of different consumers.
The high -end business and government -successful people have high consumption capacity and cultural needs. They should introduce high -quality products in a targeted manner and give strong brand cultural connotations. The formulation of high -end prices is mainly based on the promotion channels with high -end tea buildings and gift counters.
E emerging white -collar workers in the city, they have their own understanding of China's tea culture. They should introduce fashion tea brands targeted, spread new consumption and living culture methods, and can launch different different fashion needs according to consumers. Series. The design and promotion of the brand should pay attention to the addition of fashion elements, giving the traditional Chinese traditional vitality and winning the heart of young consumer forces.
This in response to the consumption of Volkswagen, you can launch a mass healthy brand and spread the green health function of "Jin Shang Tea". Because the buyers of home consumer goods are mainly housewives, they should actively adopt vivid display, on -site promotion, discounts, and gift gifts at the sales terminal.
Tourism consumption — Focus Marketing Strategy
Plopping buyers of tourism are foreign consumers, which affects their purchase factors for local local specialty products: previous understanding; recommendation of local acquaintances; sites and tourism The impact of advertising and selling points near attractions; whether the packaging of the product reflects local culture. In addition, in general, many tourists purchased by many tourists are mostly the loved ones and friends in their hometown, so whether the packaging has grades is also a factor for its consideration.
Therefore, it is necessary to design commemorative costumes specifically for the march buyers, combine the understanding and understanding of the cultural and business culture of foreign tourists, and design a variety of commemorative costumes with Shanxi characteristic cultural connotation to meet the purchasing needs of tourists
. In the promotion channels, tourists should be selected for advertising with more tourist attractions, such as media launch, tour guide recommendation, specialty store settings, etc., and concentrated on the sales terminal near tourist attractions. In promotional methods, you can choose Shanxi characteristic souvenirs to give tourists.
We we also pay special attention to ensure the quality of tea, because as a tourism product, it is more affected by word of mouth effect.
Gift consumption -high -end image strategy
The country is a country that pays great attention to gifts. Because of the rejection of gift gifts in recent years, people choose to give more healthy and cultural connotation when choosing gifts. Gifts. In "Tobacco and Tea", tea has gradually become the first choice for people.
Mested by gifts and images, consumers pay more attention to psychological acceptance of prices, and they don't think much about actual values. Therefore, how to create a noble image is the key to gift marketing and the focus of the product. The image of raising the product is the focus of the brand, the image of the brand: the background of the brand, the image of the advertisement; the packaging design, the specifications of the product, the packaging material of the packaging; The location of the sales point; the sales of the personnel: the clothing, talk, temperament, etc.
Group consumption -value -added service strategy
The buyers for group consumption are more on the basis of ensuring the quality of the product, asking for price and convenience. Therefore, a reasonable batch sales price and sales services are formulated. At the same time, because the buyers of group consumption are special -buyers are a representative of consumers. Therefore, enterprises need to provide more convenience for buyers and additional gifts to maintain customer relationships.
The group consumption from a certain perspective, it is also a channel for "Jin Shang Teaji" to establish a brand image. Group consumption is generally large enterprises or units. Establish an image for "Jin Shang Tea Ji". At the same time, enterprises can not only maintain customer relationships, but also promote the brand image by setting up the form of drinking paper cups, tea cups, and teapots with a brand image.
Consumption of professional places — Professional service strategy
This providing high -quality products and professional services is a necessary way to promote professional places. And cooperate with professional tea art services. Not only do professional places as a channel for sales, but also as a channel for publicity and promotion.
I. as an image establishment and publicity channel, we must specifically design the "Jin Shang Tea Cultural Experience Club" to provide special brand clubs for professional tea researchers and tea flavors, and will also bring generous returns to enterprises.

The analysis of consumer groups and corresponding promotion strategies, we must formulate product promotion goals. For enterprises, the purpose of product promotion is to serve long -term and short -term sales. How to make product promotion and sales improvement organic combination is a problem that brand promotion should be considered.