1 thought on “Shanghai International Jewelry Exhibition”

  1. Yi Xiao

    1. Overview of the exhibition

    Shanghai international jewelry exhibition is jointly sponsored by China jewelry and jade industry association, jewelry and jade jewelry management center of the Ministry of land and resources, Shanghai gold exchange, Shanghai Diamond Exchange, Shanghai Gold Jewelry Industry Association, Shenzhen Yellow Gold Jewelry Industry Association, and Shanghai gemstone industry association, It has been rated as "excellent exhibition of 2008 Shanghai International Exhibition"

    figure 7-3-3 opening ceremony of 2009 Shanghai International Jewelry Exhibition

    2009 Shanghai international jewelry exhibition was grandly held in Shanghai New International Expo Center from May 13 to 16. The exhibition scale was 21563 square meters (a year-on-year increase of 18%), and 1072 booths were set up (a year-on-year increase of 15%). A total of 425 enterprises from 22 countries and regions participated (the number of exhibitors increased by 8% year-on-year), including 159 overseas exhibitors (a year-on-year increase of 10%), The statistical data of visiting Buyers was 29518 (a year-on-year increase of 25%)

    this exhibition is the fourth jewelry exhibition held by China Precious Metals Association in Shanghai, and it is the largest in terms of exhibition scale and area, number of exhibitors, number of overseas exhibitors, number of visiting buyers, forum sessions and other data indicators; And the activity content and service level have been improved; It has made improvements and a series of effective attempts in many aspects such as buyer invitation and promotion; It is a successful and successful jewelry exhibition, providing good opportunities and references for exhibitors and buyers at home and abroad to find partners and suitable products, and for jewelry enterprises to prepare goods and position products in the second half of the year

    2. Overview of the exhibition

    2.1 highlights of the 2009 Shanghai International Jewelry Exhibition

    (1) brand enterprises show their brand strength through product innovation

    enterprises fully realize that crisis and opportunity coexist, and they must survive and develop in the crisis. The participating enterprises carried out technological innovation according to the market demand, designed and manufactured more than 2000 kinds of extraordinary innovative products, which attracted the attention of buyers and media

    Lao Fengxiang, Laomiao gold, Yayi gold store, Chenghuang jewelry, Zhang Tiejun jadeite, Zhou Dasheng jewelry, Millennium Star, Baitai, aidekang, Yuehao, Jimeng, diamond charm, Xingguangda, fate and beauty, TTF, Huachang, Lu Jinjiang, Ruiqi, Italy Dalong, xingzhongtai, Xianlu, Shanxiahu pearl, Jiali pearl, Ruan Shi pearl, Fengpei, cuizhibao, Lingyun cuixuan All kinds of classic fashion jewelry and jade jewelry displayed by well-known domestic enterprises such as Shanyuan crystal are widely praised both inside and outside the industry. In addition, with the globalization of network information, e-commerce has become a new channel for consumers to shop. The e-commerce exhibition area of the first jewelry exhibition in China, composed of e-commerce enterprises such as diamond bird, nine diamonds and diamond circle, covers an area of more than 400 square meters

    (2) the world's diamond suppliers gathered in Shanghai, making it the largest diamond exhibition area in China.

    affected by the financial crisis, the demand for diamonds in the European and American markets plummeted, highlighting the importance of China and other emerging diamond consumption markets. The Chinese government's policy of "stimulating domestic demand and consumption" has attracted the attention of diamond traders all over the world to China

    Shanghai Diamond Exchange (SDE) organized 27 member enterprises including diamond, Baili trade, Meijing, Jinghua and tache to participate in the exhibition, with an exhibition area of 3000 square meters and nearly 100 booths; Antwerp (AWDC), the world's exquisite diamond processing center, once again organized a group to participate in the exhibition, with an exhibition area of 400 square meters and nearly 30 booths

    the organizer plans all diamond enterprises in the same area, and the booth is uniformly marked with the image of "Diamond Pavilion", forming the largest diamond exhibition area in the pavilion. Naked diamonds of various sizes, clarity, colors and cuts provide wholesalers and retailers with rich choices. The "Diamond Pavilion" of Shanghai jewelry exhibition provides convenient conditions for enterprises to find diamond suppliers, carry out international cooperation and expand business platforms

    (3) jewelry exhibition with the highest degree of internationalization

    2009 Shanghai international jewelry exhibition attracted 159 overseas exhibitors from 22 countries and regions, including Switzerland, the United States, Belgium, Israel, South Korea, India, Japan and Sri Lanka

    Shanghai's superior environment, convenient transportation and its status as an international economic, financial, trade and shipping center have laid a solid foundation for the internationalization process of Shanghai International Jewelry Exhibition. Shanghai gold exchange, Shanghai Diamond Exchange, International Platinum Association, international palladium Association and other important industrial institutions at home and abroad all set their headquarters (or China headquarters) in Shanghai, which provides convenient conditions for the international development of Shanghai International Jewelry Exhibition. Generally speaking, the international jewelry exhibition is the most internationalized professional jewelry exhibition in Chinese Mainland

    (4) the extension of the exhibition extended to the watch industry for the first time

    China has become the focus of global luxury consumption, and international first-line brands have begun to explore the "China path". More than 10 Swiss watch brands, represented by Louis Erard, aerowatch, Claude BEM ARD, cover kaval, richeleu beauty, Swiss Military Watch and Aigner, organized by the Swiss Tianlong Group, made their debut in the domestic market in the form of exhibitions for the first time

    (5) jewelry industry bases and jewelry markets in all provinces and cities actively organized groups to participate in the exhibition.

    Panyu exhibition group, Shuibei exhibition group, Hualin exhibition group, Suzhou Weitang pearl exhibition group, Zhuji pearl exhibition group and Donghai crystal exhibition group gathered at Shanghai jewelry exhibition, with prominent advantages and obvious effects. Panyu jewelry enterprises always focus on making foreign orders, and have certain characteristics in style design and technology. Each piece of exquisite jewelry with international fashion elements is favored by buyers, and the on-site transactions are active, which improves the confidence of exhibitors in developing the domestic market

    2.2 highlight publicity and promotion, strengthen the invitation of professional buyers

    (1) do a good job in publicity in depth and detail

    in order to expand the influence of the exhibition and attract more professional buyers and visitors, the organizer has done a good job in media publicity in depth and detail. The organizer repeatedly communicated with the exhibitors three months in advance, collected and summarized information about new technologies, new processes, new designs and other innovative products, refined and sublimated them, and provided fair, detailed and novel news materials for the media

    the organizer had in-depth exchanges and discussions with the media in advance, seriously organized and held a press conference, and made full use of the media reception service on the exhibition site. A total of 70 media were invited, and hard advertisements were placed in 26 professional newspapers and networks. Nearly 500 news reports and soft propaganda articles were issued, which received strong support and praise from exhibitors. CCTV morning news, news broadcast, news special, Phoenix Satellite TV, Shanghai TV, Oriental satellite TV News Center, fashion life, first finance and economics, PPLive, Taiwan Times news and other media widely reported the Shanghai jewelry exhibition; Other key propaganda media include: Xinmin Evening News, morning news, Wen Wei Po, Jiefang Daily, Shenjiang service guide, people's daily market news, first business daily, i-times, Shanghai Securities News, Shanghai Daily, Shanghai Daily English edition, financial times and other print media, complete life Handbook, fashion bazaar, weekend pictorial, bazaar jewelry and other weekly or periodical magazines, Sohu, Sina, Netease, Xinhua, Tencent Guiren, Yahoo and other major portals, as well as important forums such as KDS and fence

    (2) strengthen the invitation of professional buyers

    in 2009, the organizer did a lot of work in inviting professional buyers. In addition to the regular invitation work, it also invited professional buyers pertinently. By providing leaders of provincial treasure associations, stationmaster of quality inspection stations and 300 retailers with free accommodation, shuttle bus to and from the exhibition hall and other services, the number and quality of buyers were improved, which was unanimously praised by exhibitors and insiders, Obvious results have been achieved

    2.3 the related activities are rich and colorful, which are highly praised by the industry.

    in order to effectively expand the domestic market and standardize the industry, the organizer held rich and practical business talks, professional forums and other activities during the exhibition. During the Shanghai jewelry exhibition, there were 11 major professional forums and activities, which was the largest number of various activities held in the past years, mainly including:

    large jewelry enterprises in East China and some exhibitors Visitor representatives forum

    "cultivating the market and expanding domestic demand" - Pearl Trade Fair

    "cultivating the market and expanding domestic demand" - Diamond Trade Fair

    (diamonds) E-commerce Summit Forum

    n CT C diamond classification forum

    national jewelry Standardization Technical Committee: national standard gb11887 publicity and implementation meeting

    diamond promotion activities jointly organized by HRD and diamond bird

    Fashion Night of bazaar jewelry magazine

    diamond trade meeting of India Jewelry Trade Promotion Association

    China jewelry industry development forum

    Taiwan Museum hosted Taiwan Palace Museum jewelry lecture

    3.2010 Shanghai Master plan of international jewelry exhibition

    2010 Shanghai international jewelry exhibition is scheduled to be held in Shanghai New International Expo Center from April 9 to 12, 2010, with an exhibition area of 23000 square meters and 1100 booths

    in 2010, Shanghai will host the "World Expo". The Shanghai World Expo with the theme of "Better City, better life" will attract a total investment of 45 billion yuan, which is both an opportunity and a challenge to the 2010 Shanghai International Jewelry Exhibition. How to seek development in the face of opportunities and challenges, the organizer will focus on thinking and put forward the following plans and key work directions for 2010 Shanghai International Jewelry Exhibition

    3.1 pay attention to the overall planning of the exhibition and improve the effectiveness of the exhibition

    Shanghai international jewelry exhibition has a history of nearly five years since it was jointly sponsored and undertaken by China Precious Metals Association. The scale of the exhibition has been steadily expanded and the grade of the exhibition has been gradually improved. It has been widely recognized by the jewelry industry and has become one of the three major jewelry exhibitions in China

    due to the short development time and many complicated factors, the planning and layout of the whole exhibition are not perfect. In addition to the "Diamond Pavilion", "Taiwan Pavilion", "Shuibei Pavilion" and "Panyu Pavilion", which have basically formed scale effects, other exhibitor divisions and exhibit divisions need to be discussed and further organized. Therefore, "innovation" has become an urgent problem in front of us. At the 2010 Shanghai international jewelry exhibition, we will assist the delegations of the "Diamond Pavilion", "Taiwan Pavilion", "Shuibei Pavilion" and "Panyu Pavilion" in reasonable planning and organization, and will also focus on enriching the connotation of the "Diamond Pavilion" and expanding the extension of the "Diamond Pavilion", so as to gradually form a situation in which the "troika" of Shanghai Diamond Exchange, Antwerp Diamond Trading Center in Belgium and India diamond exhibition area will go hand in hand. In addition, the "colored gems exhibition area", mainly composed of Thailand and Sri Lanka, including Colombian, Taiwan, China, Shenzen and Panyu exhibitors, will also appear in the Shanghai jewelry exhibition

    3.2 strengthen publicity and improve the influence of the exhibition

    strengthening publicity of the exhibition is a necessary way to expand the influence of the exhibition. In the early stage of the exhibition, we will increase the publicity in the industry media and continue to expand the influence of Shanghai jewelry exhibition in the industry. At the same time, we will also increase the advertising on the mass media in Shanghai and surrounding provinces and cities, and promote the highlights of Shanghai jewelry exhibition in stages through the three-dimensional intersection of TV, radio, Internet, plane and outdoor

    3.3 enrich the forum content and increase communication opportunities

    at the 2010 Shanghai international jewelry exhibition, the following special forums, summits or seminars will be held to increase communication and exchange opportunities for relevant people in the jewelry industry

    (1) the 2010 diamond industry development trend forum

    is mainly aimed at the wholesalers of bare diamonds, finished diamond jewelry, diamond inlaid enterprises and diamond retail enterprises to discuss the trade mode, jewelry design, business promotion and other development trends of the diamond industry

    (2) the 2010 colored gemstone development trend forum

    is mainly aimed at colored gemstone wholesalers, colored gemstone jewelry wholesalers, colored gemstone inlaying enterprises, and colored gemstone retail enterprises to discuss the development trends of the colored gemstone industry in terms of trade mode, jewelry design, and business promotion

    (3) 2010 Shanghai jewelry designer forum and exhibition area

    a jewelry design and jewelry designer exhibition area will be set up to carry out professional discussions on jewelry design. It is planned to invite jewelry designers from Taiwan, South Korea, Japan and other East Asian countries or regions to participate

    3.4 enhance international promotion and promote the internationalization of exhibitions

    Shanghai is an international economic center, financial center, trade center and shipping center, and also one of the cities with the highest degree of internationalization in China. The number of 159 overseas exhibitors shows that we have laid a good and solid foundation and favorable conditions for accelerating the internationalization process of Shanghai International Jewelry Exhibition. In 2010, we will continue to strengthen international promotion, increase external publicity, and make steady progress towards an international and high-standard professional jewelry exhibition

    with the strong support of all sponsors, the full assistance of all relevant institutions, organizations and media in the industry, and the support and participation of all jewelry entrepreneurs as always, we will carry forward the spirit of pioneering, enterprising and innovative, do a good job in relevant work conscientiously and steadfastly, and build the Shanghai jewelry exhibition, a trade platform Information exchange platform, brand promotion platform and international cooperation platform, and strive to make Shanghai International Jewelry Exhibition better and better

    2009 China jewelry jade jewelry appraisal

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